I have considerable agency experience working within Pet Care. Over 12 years working as an ECD in to Nestlé Purina's EMEA Regional Team in Switzerland as well as the UK & Ireland Local Market Team based in the UK.
With responsibility for helping to set Brand and Creative Strategy, right the way through to execution across all their Pet Care Brands. Brand development and Communications, Social Community Management & Campaigns, Integrated & Promotional Campaigns, Product Launches, B2C & B2B, Digital, Print, TV & Radio.
DOG BRANDS:
Adventuros, Bakers, Beneful, Beta, Bonio, Delibakie, Dentalife, Dog Chow, Pro Plan Dog,
Pro Plan Veterinary Diets for Dogs, Winalot.
CAT BRANDS:
Dentalife, Felix, Friskies, Gourmet, Go-Cat, Purina ONE, Pro Plan for Cats,
Pro Plan Veterinary Diets for Cats.
Below is a tiny portion of my Pet Care work, selected to show breadth, and reference the emergence of Social as a primary communication channel. I'd love the opportunity to talk through the examples shown here and the many other projects I worked on. I love talking cats and dogs.
The above is just a small selection of my work. Rather than a detailed look at any specific discipline, I've chosen to demonstrate my felexibility. I'd be happy to share further examples of any specific category.