ABOUT

An experienced Creative Director who constantly strives to make a difference. Creating insight driven customer interactions, outstanding design solutions and energising the creative process throughout.

I’ve years of experience, leading teams and hands-on, above and below the line for international B2C and B2B blue chip clients and governmental organisations, Along the way picked up a fair few awards including an MAAW Best in the World Globe and IPM Grand Prix.

HEADLINE EXPERIENCE

Over 20 years within Integrated, Digital and Creative Technology agencies.
Over 13 years at Creative Director and above.
That means, Brand positioning, Creative Strategy, Service Design, UX / UI, Prototypes, Websites, Digital Experiences, Mobile Apps, Augmented and Virtual Reality, Web3, Digital Products.
Recent involvement in NFT strategy and creation, as well as web3 strategy around what brands should be doing now for to prepare for a future Metaverse.

CREATIVE PHILOSOPHY

Great work comes from simplicity of thought, fuelled by research, data and instinct, delivered with imagination and style.
A strong believer in an audience first approach.
Always learning - new ideas, new technologies, new ways to tell a brand story.

LEADERSHIP STYLE

Believe a strong culture of collaboration, respect and teamwork will take creativity to a level beyond that of a collection of outstanding individuals.
Never shy to offer an opinion or challenge to make things better, but I do so with sensitivity and emotional intelligence - always with the goal of producing the best possible work.

CREATIVE SKILLSET

Creative Strategy, Brief Distillation and Concepting.
Customer and User Experience journey mapping.
User Experience (UX), Digital Prototyping and Testing.
Excellent Communication and Presentation skills.
Experience of Quantitative and Qualitative testing.
Advanced with Adobe Creative Cloud.
Experience & understanding of 3D, AR & VR workflows, Animation, Motion Graphics, Video Production and Sound Design as well as Game Engine Development (Unreal Engine and Unity).

CLIENT & MANAGEMENT APPROACH

Client friendly, adept at helping to develop briefs, receiving and evolving constructive feedback.
Previous experience as a business owner helps me recognise and understand an agency’s wider business goals.
Enjoy working with Client Service, Strategy and Production departments to deliver outstanding work that we can all be proud of.